The current ad campaign promoting Quebec City is quite interesting. I hear the promo’s on the radio and it actually pulls me in. I have never had a desire to go to this city, infact most of my travels in Quebec have been negative, but for some reason the advertisments for the 400th anniversary of this city entise me to actually go there. The idea that North America grew out of this city is amazing, and the way that these ads have captured me are quite surprising. I don’t usually respond to advertisements, but I am impressed greatly by these ads. Emphasizing the historical importance of this city is a great marketing angle. Great job!