Apology

I was driving home the other day and heard something that is very rare. It was an apology. It was a sound bite on the radio, and it was just a straight up apology. There were no excuses, just, “I am sorry.” I thought it was surprising to hear such a thing, and quite refreshing. Before liabilities and such came to be, people used to take responsibility for their actions. It is rare for people to apologize publicly anymore, even if it is their fault.

This got me to thinking about Public Relations. Is it not better to apologzie for something that your organization did wrong, than do lie about it and try to forget it ever happened? Whatever happened to integrity? It was nice to hear in this day in age, that people still do apologize for things. I think we all should do it more often.

2 comments February 19, 2008